Today during Good Design Week, HANAKU Cosmetics received a prestigious Good Design Award Winner Accolade in the Communication Design Branding and Identity category, in recognition for outstanding design and innovation.
The annual Good Design Awards is Australia’s oldest and most prestigious international Awards for design and innovation with a proud history dating back to 1958. The Awards celebrate the best new products and services on the Australian market, excellence in architectural design, engineering, fashion, digital and communication design, design strategy, social impact design and young designers.
About HANAKU Cosmetics
HANAKU is a Japanese cosmetics brand aimed at the higher end market. Fluidx worked with HANAKU to develop their brand identity, and specifically appeal to South-East Asian markets. The branding was designed to reflect the premium nature of the product, while retaining an air of Japanese elegance.
Designed By:
Fluidx
Tri Do
Jason Oeurn
Commissioned By:
Hanaku Cosmetics
Designed In: Australia
The Good Design Awards Jury praised HANAKU Cosmetics, commenting: “High-end and premium looking, the design demonstrates strong identity application across all touchpoints. It’s smart, premium and communicates all the elements in a layered and intuitive way. The palette is lovely with great supporting imagery. All in all, it pushes on the edges to achieve standout.”
Says Tri Do, Creative Director: “Fluidx aims to push the boundaries of creativity in innovation and design. This award is a tribute to the vision of our team.”
Dr. Brandon Gien, CEO of Good Design Australia said: “Receiving a Good Design Award is a significant achievement given the very high calibre and record number of entries received in 2020.”
“There’s no doubt it has been a really tough year for everyone so it’s nice to be able to share some good news for a change. The projects represented in this year’s Good Design Awards shine a positive light on our creative and innovative capacity as human beings. These inspirational winning projects give me hope and optimism that our design community will continue to innovate, no matter how challenging the world around us is,” said Dr. Gien.
“Australia’s Good Design Award is more than a symbol of design excellence – it represents the hard work and dedication towards an innovative outcome that will ultimately make our lives better. These projects showcase the shear brilliance of design and the potential it has to improve our world,” said Dr. Gien.
The 2020 Good Design Awards attracted a record number of submissions with an astonishing 835 design projects evaluated in this year’s international design awards.